The Never Surrender Performance Institute

Peak Performance Coaching For Those Who Refuse To Let Any Of Their Talent Go To Waste

The Mission

To me, the function and duty of a quality human being is the sincere and honest development of one’s potential.
— Bruce Lee

Flow is the optimal state of human consciousness that delivers peak performance and wellbeing. Since that is true, why would you devote your time and attention to anything else?

You can train and master the skills that create the conditions for peak performance and wellbeing. Those conditions are: unshakable faith in yourself, audacity in the face of uncertainty, and integrity in the face of distraction.

Talent gets wasted when people get distracted. The most common distractions are uncertainty and self-doubt. “What if something goes wrong?” “What if I’m not good enough?” “What if I haven’t prepared enough?”

What if today is the day that everything goes right? What if today is the day that you transform all of your talent into skill and peak performance? What if you could structure your days to cultivate that kind of success?

If you refuse to let your talent go to waste, if you insist on living a life of peak performance and wellbeing, you need a strategy that devotes your time and attention to your nonnegotiable priorities, a strategy that eliminates distractions from your daily routine so you can show up everyday with the unshakable faith, audacity, and integrity that lead to flow.

Transforming all of your talent into skill and peak performance is a complex process with an indefinite timeline and an uncertain outcome. Everything we do is designed to simplify the process, accelerate the timeline, and increase your probability of success.

Download the complimentary Performance Framework to begin your quest for the optimal expression of your talent.

The Strategy

Do the best you can until you know better. Then when you know better, do better.
— Maya Angelou

Together we create the conditions for peak performance by:

  • Defining your authentic, nonnegotiable priorities.

  • Using those priorities as a decision-making framework that is the basis for your schedule

  • Creating a schedule that devotes your time and attention to transforming all of your talent into skill and peak performance

  • Defining, building, and defending boundaries around your time and attention so that none of your talent goes to waste

  • Developing the skills, making the sacrifices, and taking the leaps of faith that will be necessary to master your craft and unleash the optimal expression of your talent

  • Training and mastering the 12 Skills for Life: authenticity, courage, focus, clarity, accountability, discipline, community, sacrifice, audacity, faith, integrity, and flow

Purchase the Strategy Guide to begin customizing your personal decision-making framework.

The Benefits

When you know the way broadly, you see it in all things.
— Miyamoto Musashi
  • An elevated understanding of human nature and the dynamics of peak performance

  • Perform with unshakable faith in your talent, your craft, and your preparation

  • Act with audacity in the face of uncertainty

  • Maintain integrity in the face of distraction so you can transform all of your talent into skill and peak performance when peak performance matters most

  • Impeccable focus

  • Relentless effort

  • Extraordinary performance

  • Wake up with a fire in your belly

  • Go to bed with a sense of achievement, meaning, fulfillment, and contribution

Apply for coaching to find out if your mission is the right fit for Coach Chris’ methods.

The Social Proof

Chris changed my life. That’s not an exaggeration. Through working with Chris over these last few years, I’ve started and maintained a consistent fitness routine, lost 30 pounds, improved my relationships with my family and community, and I’ve discovered the work I want to do to satisfy and live my life’s mission.
Chris is insightful, pragmatic, relentless, patient, and strategic. He has developed and refined a system that has helped me at each stage on my journey, and I am confident that he can help anyone who has a growth mindset and is interested in living a life aligned with their mission and values. And if you don’t know what your mission and values are, Chris will help you figure that out.
I’ve had a project on the back burner for four years, and by working with Chris and peeling back layer by layer of what I’m doing and why I’m doing it, this project catapulted from a side project that was optional and a ‘nice to have’ into the recognition that this is my life mission and it is a must have. I must pursue this and it was through working with Chris that clarity became evident. I highly recommend Chris and appreciate the work that he continues to do with me.
— Michael, entrepreneur, 43

The Decision

My life has been a path at the edge of uncertainty… You don’t grow on a secure path… All of us should conquer something in life, and it needs a lot of work, and it needs a lot of risk. In order to grow and to improve, you need to be there a bit - at the edge of uncertainty.
— Chef Francis Mallmann

Transforming all of your talent into skill and peak performance is a complex process with an indefinite timeline and an uncertain outcome. Everything I do is designed to simplify the process, accelerate your timeline, and increase your probability of success. 

This is not for everyone. I devote my talent, my attention, and my time to those who believe that creating and achieving with their talent leads to a lifetime of meaning and fulfillment. I’m here to serve those who refuse to allow any of their talent to go to waste; those who are devoted to living audaciously.

You must decide between a life of meaning and fulfillment and a life of regret and resentment. That decision sounds like an easy decision, until it forces you to confront self-doubt and uncertainty. Will you take your first leap of faith?