The Never Surrender Performance Institute
Master The Game.
Be The Hero of Your Own Journey.
“To me, the function and duty of a quality human being is the sincere and honest development of one’s potential.”
The Game Is Simple
The Stakes Are… Everything
Everyone plays The Game.
A few play it well.
At the Never Surrender Performance Institute, we give you the tools to achieve mastery.
Start for Free
Accelerate Your Progress
Get A Coach
The Game Is Called:
“Be The Hero Of Your Own Journey”
Everyone is born with:
The potential for the extraordinary
The desire to unleash it
That desire is your conscience. It’s the voice that calls you to become your most authentic, most courageous, most extraordinary self.
There’s only one rule to The Game:
Follow your conscience, no matter the cost.
Simple? Yes.
Easy? Absolutely not.
Enemies:
Distraction and Resistance want you to surrender The Game.
Most people break The Game’s only rule every day.
They lose focus. They get distracted.
And their potential gets wasted.
The Right Strategy Changes Everything
You need tools.
You need training.
You need structure.
The 4 Essential Questions
Who are you?
What do you want to do about it?
What’s the biggest problem you can solve with your gifts and skills?
What’s your plan to solve it?
How You Play The Game:
Your Human Operating System
You were built to win this game… if you understand how your system works.
Translate spiritual potential into fully embodied action.
That’s the true nature of The Game.
Three Ways To Play Smarter And Faster
Mastering The Game is a complex process with an uncertain timeline. The Never Surrender Performance Institute offers the tools and guidance that streamline the process and accelerate your timeline.
The Framework (Free)
Learn the core philosophy and structure of The Game
Align your identity, mission, and priorities
Reconnect with your conscience
Download and study the Never Surrender Performance Framework at no cost.
The Playbook ($97)
If you want things to move faster, purchase The Never Surrender Performance Playbook. This set of 12 tools centers around the 4 Essential Questions that lead to the focus and clarity that make players more successful.
Your return on investment for this tool will grow exponentially over time as you:
Align your identity, your mission, and your priorities
Develop the skills, make the sacrifices, and take the leaps of faith that are necessary to unleash your potential
Master the 10 Core Skills for Success: authenticity, courage, focus, clarity, accountability, discipline, community, sacrifice, faith, and flow
Master the “one-second decisions” that allow you to follow your conscience in the face of distraction and resistance
Learn to perform with impeccable focus and relentless effort so you can find out who you can become and what you can accomplish
For independent achievers, emerging leaders, and autodidacts
Coaching with Coach Chris ($300/60-Minute Session)
If you want to optimize your efficiency and effectiveness as a player, Never Surrender Performance Coaching is our most impactful offering.
Coach Chris will become the external embodiment of your conscience as he calls on you to become your most authentic, most courageous, most extraordinary self, and calls you out when you fall short. Everyone needs someone who treats them like their potential matters, that is exactly what Coach will do for you.
Get personal guidance through every challenge
Upgrade your understanding, behaviors, and results
Real-time insights and breakthroughs that translate into action
Master “the infinite mindset” of Heroic Philosophy. Players drop out of The Game when they run out of the will or the resources to continue. Never surrender your quest
For athletes, high-performers, creatives, and changemakers
“My life has been a path at the edge of uncertainty… You don’t grow on a secure path… All of us should conquer something in life, and it needs a lot of work, and it needs a lot of risk. In order to grow and to improve, you need to be there a bit - at the edge of uncertainty.”
Is This You?
You’re an elite professional who needs to unlock the next level of performance
You want to find focus and clarity in a world of chaos and distraction
You’re tired of feeling stuck, lost, or restless
You’ve said “enough is enough,” but don’t know what to do next
You’re chasing comfort or acceptance instead of your calling
You know you’re capable of more, but you can’t access it
You’ve got talent, but no system for using it
You’ve hit a wall in school, in your career, or in your life
If any of that’s true, you’re in the right place.
You don’t need to be ready.
You just need to be done waiting.
The clock is ticking on your potential.
And you already know what it feels like to waste it.
Start your quest. Build your system.
Live with focus. Act with purpose. Never surrender your Quest to Unleash Human Potential.
The Never Surrender Performance Institute
Before NSPI
Derailed by distraction
Drifting, reactive, uncertain
Comfort-driven, playing small
Isolated and undisciplined
Wasting potential
After NSPI
Locked in on what matters most
Clear, focused, forward-moving
Courage driven, mission aligned
Connected, accountable, and burning with purpose
Transforming potential into performance
Surrender The Game, And You Lose Everything That Could Have Been
Most people live lives of quiet desperation.
They ignore their gifts, postpone their calling, and wake up too late.
Wasted talent becomes regret. Regret becomes resentment. Resentment becomes revenge. And revenge leads to destruction.
Don’t waste your potential.
Don’t die with your best work still inside you.
The Game Is Simple. The Stakes Are Infinite.
You were born with potential.
You were born to play.
And you were born to endure… if you follow your conscience, no matter the cost.
Be the hero of your own journey. Never surrender your quest to find out who you can become and what you can accomplish.
“It has to start somewhere. It has to start sometime. What better place than here? What better time than now?”