The Never Surrender Performance Institute
Peak Performance Coaching For Those Who Refuse To Let Any Of Their Talent Go To Waste
“To me, the function and duty of a quality human being is the sincere and honest development of one’s potential.”
The Mission
My life is devoted to the quest for peak performance because I believe that creating and achieving with your talent leads to a lifetime of meaning and fulfillment. My mission is to serve the athletes, artists, and entrepreneurs who choose to live audaciously by transforming their talent into performance, creation, and achievement.
The Strategy
Together we create the conditions for peak performance by:
Treating your talent, your attention, and your time as your most valuable assets
Devoting your talent, attention, and time to the one quest that is worth the struggle and the sacrifice that will be necessary to transform all of your talent into peak performance
Identifying your non-negotiable priorities
Eliminating all forms of distraction from your daily routine, because talent gets wasted when people get distracted, and wasted talent leads to regret and resentment
This strategy allows us to optimize the amount of attention and time you devote to transforming all of your talent into peak performance by mastering your craft.
We will prioritize skill acquisition by seeking out new insights, deeper levels of understanding, and more effective behaviors.
We will prioritize high standards by climbing the Ladder of Skills that create the conditions for peak performance:
Authenticity and Courage
Focus and Clarity
Discipline and Accountability
Community and Sacrifice
Audacity and Faith
Integrity and Flow
The Benefits
“When you know the way broadly, you see it in all things.”
Understanding of the “Human Operating System” that orients your instincts around your talent
Wake up with a fire in your belly
Go to bed with a feeling of achievement, meaning, and fulfillment
Perform with unshakable faith in your talent, your craft, and your preparation
Act with audacity in the face of uncertainty
Master “The One-second Decision” between a life of meaning and flourishing and a life of regret and resentment
Develop the skills that create the conditions for peak performance: authenticity, courage, focus, clarity, discipline, accountability, community, sacrifice, faith, audacity, integrity, and flow
Impeccable focus
Relentless effort
Extraordinary performance
The Social Proof
“Chris changed my life. That’s not an exaggeration. Through working with Chris over these last few years, I’ve started and maintained a consistent fitness routine, lost 30 pounds, improved my relationships with my family and community, and I’ve discovered the work I want to do to satisfy and live my life’s mission.
Chris is insightful, pragmatic, relentless, patient, and strategic. He has developed and refined a system that has helped me at each stage on my journey, and I am confident that he can help anyone who has a growth mindset and is interested in living a life aligned with their mission and values. And if you don’t know what your mission and values are, Chris will help you figure that out.
I’ve had a project on the back burner for four years, and by working with Chris and peeling back layer by layer of what I’m doing and why I’m doing it, this project catapulted from a side project that was optional and a ‘nice to have’ into the recognition that this is my life mission and it is a must have. I must pursue this and it was through working with Chris that clarity became evident. I highly recommend Chris and appreciate the work that he continues to do with me.”
The Decision
“My life has been a path at the edge of uncertainty… You don’t grow on a secure path… All of us should conquer something in life, and it needs a lot of work, and it needs a lot of risk. In order to grow and to improve, you need to be there a bit - at the edge of uncertainty.”
Transforming all of your talent into peak performance is a complex process with an indefinite timeline and an uncertain outcome. Everything I do is designed to simplify the process, accelerate your timeline, and increase your probability of success.
This is not for everyone. I devote my talent, my attention, and my time to those who believe that creating and achieving with their talent leads to a lifetime of meaning and fulfillment. I’m here to serve those who refuse to allow any of their talent to go to waste; those who are devoted to living audaciously.
You must decide between a life of meaning and fulfillment and a life of regret and resentment. That decision sounds easy, until it forces you to confront self-doubt and uncertainty. Will you take your first leap of faith?